e.l.f. Cosmetics has been very busy in the last month. The beauty brand that is easy to get made news in May when it bought Hailey Bieber’s Rhode for a billion dollars. The company is now adding five new products to its lineup, including its first concealer in six years. The Soft Glam Satin Concealer has a formula that lets you build up medium coverage. The Team Byrdie editorial staff tried out the product and gave their honest opinions on how well it works.
Eye Bags Sooner Than Expected
Bags under the eyes faster than expected
What Inspired the Soft Glam Finish
Sometimes constant demand is what drives innovation. After six years, many beauty fans were ready for a new concealer from e.l.f. The brand’s 16HR Camo Concealer has been a drugstore favourite for a long time because it lasts so long. But not everyone likes a matte finish. The new formula is for people who like a soft, satin-like glow, which is in line with beauty trends for 2025. The Soft Glam Satin Foundation is already part of the Soft Glam line, and now the Soft Glam Brightening Corrector is too. The corrector comes in white, light pink, and dark pink. You should wear it under concealer to make your skin look brighter and less dark circles and discolouration.
The Formula That Makes You Look Smooth
The brand says that the Soft Glam Satin Concealer has a high-quality, luxurious formula. It gives you creamy, light coverage that stays comfortable all day without creasing, caking, or transferring. Hyaluronic acid and a hibiscus complex are added to the formula to help keep skin looking soft and hydrated. Amino acid-coated pigments make it smooth on the skin. The concealer comes in 36 different shades to match a wide range of skin tones. It also helps cover up redness, blemishes, and dark circles under the eyes for a glowing finish.
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Results of the Real-World Wear Test
This concealer showed that it was reliable during a busy holiday travel schedule. It was put on under the eyes before a long day of moving around and then photographed about five hours later without any touch-ups. The coverage stayed the same, blended in perfectly, and had a soft satin finish that stayed in place from beginning to end.
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Araziel Jackson shares her story as an editor.
For someone who doesn’t like to wear a lot of makeup, this concealer filled a big need. Most of the time, daily routines are all about skin care, with a little bit of blush and mascara. Araziel tried the Soft Glam Satin Concealer in shade 50, a deep warm tone that instantly brightened her under-eye area. She used it when she needed more coverage. The concealer stayed smooth and crease-free all day long. It was a good choice for days when you wanted full coverage makeup because it felt light and moisturising.
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Review by an Expert: Bella Cacciatore’s Decision
The concealer lives up to its name as a soft glam product. A little bit goes a long way, and it spreads easily while giving you strong coverage that looks natural. Even though it has a lot of colour, the finish stays smooth and light without settling into fine lines. The area under the eyes stays moist and comfortable while you wear it. When I tried it in shade 13 Fair Neutral, it made my skin look noticeably brighter. At only five dollars, it is a great deal.
